Inspirational brand engagement. That’s the nutshell version of a rapidly diversifying landscape emerging in social media today. Fortunately, I find emerging trends refreshingly straightforward. Folks afforded opportunities to engage with a brand feel heard. Such validation has often come too little too late, after a bad experience or even a customer complaint. Let us back up and reverse this negative feedback loop.
In fact, let’s eliminate it altogether. After all, feelings of validation are something we all enjoy and could use a little more of. I see potential customers increasingly seek direct interaction with branded messaging and when they encounter such validating experiences, they tell their friends! Bolstered by positive professional reinforcement, this behavior fortunately become contagious. Join me as I spark conversations and kindle fires that light the many roads toward positive, impactful, and long-lasting brand recognition.